WE HELP FAMILIES PREPARE FOR THE FUTURE.
Primerica is a Main Street Company for Main Street North America. Our mission is to help families earn more income and become properly protected, debt free and financially independent.
Today’s families face major financial challenges. They’re being forced to downsize their goals and dreams — to settle for less. Primerica shows them how they can change their life. We are the one company focused on the middle market and helping Main Street families get the financial help they need.
We help Main Street families get the protection they need at a price they can afford, invest for the future and get out of debt. We teach families fundamental financial principles that aren’t taught in school and we give them an opportunity to build a business and transform their lives.
Primerica Canada’s roots date back to 1986 when the company began a revolutionary crusade to transform the life insurance industry.
Primerica originated the “Buy Term and Invest the Difference” philosophy which encourages families to purchase affordable term life insurance so they can get the protection they need at a price they can afford and have more money to invest in their family’s future.
In 2010, Primerica became a newly independent company and is traded on the New York Stock Exchange under PRI. As the largest independent financial services marketing organization in North America, our goal is to dominate the changing financial services landscape for Main Street North America.
- Primerica Life Insurance Company of Canada has an A+ rating from A.M. Best
- From coast to coast, Canadian families have more than $110 billion dollars of life insurance coverage through Primerica
- PFSL Investments Canada Ltd. currently administers more than $12 billion in Canadian assets
- Primerica has the largest distribution force in Canada